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SearchCap: The Day In Search, March 5, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • YADAC: Yet
    Another Debate About Cloaking Happens Again

    Sigh. Double sigh. Triple sigh. I guess now that the SEO industry has had the
    required twice-yearly debate about the reputation of SEO, it’s time to do the
    go round about cloaking once again. A quick word about cloaking has Google’s
    Matt Cutts trying to clarify concerns that Philipp Lenssen…
  • Google Local
    Search Glossary, Pocket Version

    One of the difficulties of talking about local search is the lack of a shared
    vocabulary. I’ve been working on putting together a Google Local Search
    Glossary, focusing upon some of the terminology from patent applications
    published by Google. The Glossary is a work in progress, and will likely
  • Google Rises To
    UK’s 2nd Biggest Ad Earner

    Google now challenging ITV to be UK’s top advertiser by Times Online reports
    Google is just one spot behind the leader in ad revenue earned in the UK
    market. This data comes from Google’s Annual Report where they learn Google
    UK’s ad revenue has "risen by 83 per cent." Google…
  • Google Testing
    Yellow Background Color Behind AdWords Ads?

    JenSense reports spotted Google testing a yellow background color for the top
    sponsored results in Google. Typically, those ads have a light blue background
    color, but Jennifer Slegg saw a yellow version and snapped a screen capture. I
    have heard others seeing this randomly, so it is possible that this…
  • Google
    Personalized Search, Google Bookmarks & Link Building

    There’s been a bit of a panic among some SEOs that the ramp up of Google
    Personalized Search Results last month will mean the end of SEO.But aside
    from the impact personalized search will have on SEO, personalized search also
    impacts link building related activities.Some of that impact is…
  • Local Shopping
    Search Stalks E-Commerce

    Bob Tedeschi’s NY Times e-commerce column today discusses a number of
    companies, NearbyNow, GPShopper, Krillion, ShopLocal and StepUp seeking to
    make the online-offline shopping connection. The article’s hook is wireless
    shopping tools from NearbyNow and GPShopper….
  • The Google X
    Prize Gala: What You Missed

    Out of this world gala at Google by SFGate.com reports on the X Prize
    Foundation fundraiser that Google host this past Saturday. Who was there?
    Google cofounders Larry Page and Sergey Brin with respective girlfriends. The
    Getty family. Richard Branson of Virgin; Robin Williams; NFL legend Ronnie
    Lott; Tipper Gore;…
  • Upcoming Search
    Marketing Events: March-April 2007

    Got some time on your hands? Want to get out and meet people, talk search
    marketing or improve your search marketing skills? There are plenty of
    upcoming events if you’re wanting to get out and learn more. Below, a rundown
    on some of the conferences and training events happening in…
  • PPC & Paid
    Search Webcast Next Week

    A quick heads-up for our SearchCap newsletter readers and also to anyone who
    visits Search Engine Land. Next week the Maximizing the Impact of Paid Search
    Listings webcast from our sister site Search Marketing Now will be taking
    place with Search Engine Land executive editor Chris Sherman. The webcast

Search News Headlines From Elsewhere

Applications & Stuff

Business Issues

Local Search

Paid Search & Contextual


Social Media

Other Vertical Search

Other Stuff

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