Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- YADAC: Yet
Another Debate About Cloaking Happens Again
Sigh. Double sigh. Triple sigh. I guess now that the SEO industry has had the
required twice-yearly debate about the reputation of SEO, it’s time to do the
go round about cloaking once again. A quick word about cloaking has Google’s
Matt Cutts trying to clarify concerns that Philipp Lenssen… - Google Local
Search Glossary, Pocket Version
One of the difficulties of talking about local search is the lack of a shared
vocabulary. I’ve been working on putting together a Google Local Search
Glossary, focusing upon some of the terminology from patent applications
published by Google. The Glossary is a work in progress, and will likely
evolve… - Google Rises To
UK’s 2nd Biggest Ad Earner
Google now challenging ITV to be UK’s top advertiser by Times Online reports
Google is just one spot behind the leader in ad revenue earned in the UK
market. This data comes from Google’s Annual Report where they learn Google
UK’s ad revenue has "risen by 83 per cent." Google… - Google Testing
Yellow Background Color Behind AdWords Ads?
JenSense reports spotted Google testing a yellow background color for the top
sponsored results in Google. Typically, those ads have a light blue background
color, but Jennifer Slegg saw a yellow version and snapped a screen capture. I
have heard others seeing this randomly, so it is possible that this… - Google
Personalized Search, Google Bookmarks & Link Building
There’s been a bit of a panic among some SEOs that the ramp up of Google
Personalized Search Results last month will mean the end of SEO.But aside
from the impact personalized search will have on SEO, personalized search also
impacts link building related activities.Some of that impact is… - Local Shopping
Search Stalks E-Commerce
Bob Tedeschi’s NY Times e-commerce column today discusses a number of
companies, NearbyNow, GPShopper, Krillion, ShopLocal and StepUp seeking to
make the online-offline shopping connection. The article’s hook is wireless
shopping tools from NearbyNow and GPShopper…. - The Google X
Prize Gala: What You Missed
Out of this world gala at Google by SFGate.com reports on the X Prize
Foundation fundraiser that Google host this past Saturday. Who was there?
Google cofounders Larry Page and Sergey Brin with respective girlfriends. The
Getty family. Richard Branson of Virgin; Robin Williams; NFL legend Ronnie
Lott; Tipper Gore;… - Upcoming Search
Marketing Events: March-April 2007
Got some time on your hands? Want to get out and meet people, talk search
marketing or improve your search marketing skills? There are plenty of
upcoming events if you’re wanting to get out and learn more. Below, a rundown
on some of the conferences and training events happening in… - PPC & Paid
Search Webcast Next Week
A quick heads-up for our SearchCap newsletter readers and also to anyone who
visits Search Engine Land. Next week the Maximizing the Impact of Paid Search
Listings webcast from our sister site Search Marketing Now will be taking
place with Search Engine Land executive editor Chris Sherman. The webcast
happens…
Search News Headlines From Elsewhere
Applications & Stuff
- Behind
the Scenes of the Google AJAX API, Google Blogoscoped -
Google gtags version 1.0, Google Code Blog -
Three solid Gmail productivity tips, Matt Cutts
Business Issues
-
More Subsidiary Lists: Amazon.com (A9), IAC/Interactive (Ask.com), Microsoft,
Time Warner (AOL) & Yahoo, ResourceShelf - Microsoft Windows Live
VP to resign, ZDNet - Former
Ask.com Europe CEO Joins Board of Workcircle, Press Release -
Yahoo’s Semel gets a nice bonus, CNN Money -
Goldman: Google Price Target Intact Given Positive Click Fraud Results,
SeekingAlpha -
Google set to become UK’s top ad earner, The Inquirer
Local Search
-
Local Search Update: Yelp up 91%, Insider Pages up 34% in Past Six Months,
Hitwise -
Google Local Search Glossary, SEO by the SEA -
11 Local Search Tips for New York City Websites, SEO Class
Paid Search & Contextual
-
Query String Usage in adCenter: Part 1 – What Exactly Is a Query String?,
adCenter Blog
Yahoo Publisher Network giving false compliancy alerts, JenSense.com
SEO
Increasing your rankings through robots.txt, Link Building Blog
Hitwise: Damn Expensive but Damn Cool, SEOmoz- MSN
Europe SEO Vacancy, V7N -
Possible Ask.com Search Index Update?, Search Engine Roundtable -
How Do You Submit Pages to Ask.com’s Search Index?, Search Engine
Roundtable
Social Media
-
A Comprehensive Guide to Going Viral on Digg (Part 1), SEOmoz -
Social Networking’s Next Phase, New York Times - Quick guide
to new USATODAY.com [social] features, USA Today
Other Vertical Search
- Censored
Google China Book Search Launches, Google Blogoscoped -
Yahoo Image Search Shows Recommendations, Google Operating System -
Google March 2007 Image Update, Search Engine Roundtable
Other Stuff
- Podcast: The
Annual Cloaking Debate; Google Glitch Makes Sites Seem To Disappear; Digg’s
Bury Problems & More!, Daily SearchCast - Japanese
Google Magazines, Google Blogoscoped -
Is Search Broken?, Silicon Valley Watcher -
Get instant updates: New Status Module, Google Base Blog -
DigitalPoint Forums 3 Years Old This Sunday, ShoeMoney -
Estimating webmaster skew in Alexa metrics, Matt Cutts - Catch the
Earthquake Last Night?, The Ask.com Blog