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SearchCap: The Day In Search, May 7, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:


  • SuperPages Cleans Up Its Act
    What I mean by that is that the new site design is a great deal cleaner and easier to navigate than the old site. Some awkward elements remain, such as old style “disambiguation” pages. But the new results pages are more user friendly and less cluttered. There are also more…

  • Minding The Gap Between The UK & US Search Markets
    A new white paper from UK-based search marketing firm Latitude Group says that search engines are missing out on $11 billion of potential revenues “if paid search penetration in the US was at UK levels.” Why? “The US has a much higher proportion of in-house search marketers, who tend to…

  • Pew Research: ‘Web 2.0’ Crowd A Small Minority
    The Pew Internet & American Life Project just released the findings of a new survey of 4,001 U.S. adults that segments Americans into a range of groups based on usage of and attitudes toward the Internet and mobile phones. The report is provocative (even surprising) but long, so I’m just…

  • Detailed Comparison & Review Of Web Analytics Software Underway
    StoneTemple Consulting is in the process of conducting a 2007 Web Analytics Shootout where they are comparing five different web analytics packages. The software packages included in the comparison are Clicktracks, Google Analytics, IndexTools, Unica Affinium NetInsight, and WebSideStory HX Analytics. Most people have their own preference, but what I…

  • More YouTube Woes
    The legal issues for Google’s YouTube continue. Here are some select stories over the past few days on YouTube and more legal issues Google has to deal with. NBC lines up against YouTube in copyright case from News.com reports that NBC Universal and Viacom requested in the U.S. District Court…

  • Google’s Schmidt Interviews Senator John McCain
    Google interviews McCain about presidential run from Reuters reports that Google’s CEO, Eric Schmidt interviewed Senator John McCain in front of “several hundred employees.” In this interview, McCain admit that he was not the best student, saying “my GPA earned me 5th from the bottom of my class.” McCain also…

  • Google Launches “Gadget Ads” Beta
    Google Tests ‘Gadget Ads’ from MediaPost reports Google has begun testing a new ad product named “Gadget Ads.” In short, the Google Gadgets you see across the web and on your “iGoogle” (Google personalized) home page, will begin to contain ads in them. Currently the ads are being testing in…

  • SEM for SMBs: A Critical Layer For Local
    Just like the category of local search itself, the phrase “local search” has many different aspects and dimensions. It is generally used to refer to a cluster of consumer behaviors or destination sites whose ultimate goal is to help people find businesses offline, in their local communities. But as…

  • The Folly Of “Linking Metrics”
    How do you measure link building effectiveness? The easy answers are by search rank improvement or click traffic. But the easy answers are moving targets and nobody knows where they are headed. The links that are giving you page one rankings today might stop helping you one day. The…

  • Last Chance To Save On SMX Advanced!
    This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, regarding Search Engine Land’s first conference: Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. Thinking of attending the show? Sign-up this week by May 8 to save on…

  • Search Month: April 2007 Search News, In Review
    Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories written last month, then a major story for various search marketing topics along…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Audio & Image Search

Other Stuff


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