SearchCap: The Day In Search, September 17, 2007

By Fox News

September 17, 2007

0

17

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Mobile Search Week! Hot on the heels of last’s week’s Local Search Week, this week we’re going to focus on mobile search. More than any other enabling technology, mobile devices hold out tantalizing possibilities for search marketers, allowing us to reach searchers anywhere. It seems like this promise has been dangled forever,…
AOL Introduces ‘Platform A’: Integrated Ad TargetingAOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it’s calling “Platform A,” an integrated ad buying platform and network that the company says has broader reach than any other today. Advertising.com and some…
Local Search Is About Products Too, Not Just Restaurants And Plumbers Often when people discuss local search they’re referring to finding restaurants or plumbers. But the concept of “local search” should include goods and product purchases as well. Whenever I discuss products and retail as part of the definition of local search people are often a little skeptical. Yet again…
Google Asking Searchers To Submit Search ResultsI reported at the Search Engine Roundtable that some searchers are noticing that Google is asking them to suggest search results that will “help improve search for everyone,” says the Google message….
Iran Blocks Google Over Filter “Error”Philipp Lenssen reports that Iran blocked Google and Google’s various services for a short time span. Iran blocks and then unblocks Google from News.com reports that Iran had an error with their filter list, which blocked Google.com and other Google services such as Gmail….
Google Pulls Roald Dahl Logo Due To Anti-Semitic Concerns?Philipp Lenssen reports that Google pulled the special Roald Dahl Logo early, possibly due to anti-Semitic concerns. Google released a statement saying “Google has decided to remove its Doodle of Roald Dahl based on user concerns.” Google has not explained what those concerns might have been. But some believe it…
Show Your Linking Acumen With Chipmunks Let’s play a game to illustrate some not-so-silly linking strategies. Imagine you just launched a new web site devoted to breeding chipmunks. If I gave you a choice of the following three sets of inbound links, and I told you you could have one set and only one set,…
Superpages Parent To Acquire InfoSpace Directory SitesRecently Superpages has been putting out a press release a day, and today is no exception. The company just announced that it would be buying the directory assets of Infospace — the only one explicitly named is Switchboard.com — for $225 million (mixture of cash and debt). Infospace.com itself is…
Master Social Media Marketing – Don’t Miss SMX Social Media In NYCAre you responsible for driving traffic to your Web site? Or building awareness with the difficult-to-reach demographic groups like teens and “20 somethings”? Then don’t miss Search Marketing Expo – SMX Social Media in New York City, October 16-17. Register today to hold your place. Act now. We started with…