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SearchCap: The Day In Search, September 18, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Search Traffic Influences The New York Times To Drop Subscription Fees
    Times to Stop Charging for Parts of Its Web Site from the New York Times says they will stop charging some news content as of midnight. The New York Times started charging $49.95 a year or $7.95 a month for access to columns and to the newspaper’s archives about two…

  • Search Announcements & Products Out Of TechCrunch 40
    TechCrunch 40 is currently underway, and there have been quite a few product announcements made by search companies at the conference. Below you can find a wrap up of what was announced so far at TechCrunch 40:…

  • Search Illustrated: Six Simple Steps For Local Optimization
    Optimizing content for local search is similar to, but subtly different from, optimizing for general web search. Many key factors, such as optimizing for specific keywords, securing good backlinks to content and so on all apply. But there are several other steps—simple ones, fortunately—that you can take to really…

  • Internet Yellow Pages Flex Local Search Muscle
    The Yellow Pages Association put out a press release, supported by comScore data, that shows very healthy growth and usage of online yellow pages sites. Previously TMP Directional Marketing released findings from a consumer study that showed, among other things, that local search and yellow pages sites have some of…

  • The Long Tail Of Search
    What is the “long tail” of paid search, and why does it matter? Chris Anderson coined the long tail concept in a 2004 Wired magazine article. Anderson’s original argument applied to online merchandising. Because web-only merchants (think Netflix) should have lower inventory carrying costs than traditional retailers (think WalMart),…

  • Mobile-Friendly Websites & The Duplicate Content Trap
    Sometimes even large, successful websites have problems when trying to implement a mobile version of the site. While the iPhone and its competitors-to-come will change exactly what the mobile web will look like, it’s still imperative that companies have a quality mobile version of their site because specialized optimization…

  • A Power Tool For Social Media Submitters
    One very important factor in executing successful linkbaiting campaigns is to have power accounts on the various social news sites. Having a power account increases the chances of hitting the popular pages for the content you submit. Building up a power account takes a lot of time and one…

  • Google Formally Introduces AdSense For Mobile
    After a period of beta testing, Google is rolling out AdSense For Mobile in 13 countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan. Much like AdSense on the desktop, it’s aimed at publishers and site owners and intended to extend Google ad penetration…

  • Google Launches Presentations App & Ranames “Docs & Spreadsheets” To “Google Docs”
    Tonight Google launched its long-awaited presentations tool as part of the ghastly named Docs & Spreadsheets suite. But smartly the company has simultaneously changed the name of Docs & Spreadsheets simply to Google Docs. It could equally have been changed to “Google Office,” however, which the presentation software now appropriately…

  • Sprint And Microsoft Extend Mobile Partnership, Offer New Services
    Microsoft has been powering the search box on Sprint for awhile now, and the companies have had a public, strategic relationship since last November. But this evening they announced some new enhancements and mobile services. There are essentially two things being introduced: location-aware mobile search and a rich client download…

  • Yahoo Buys Zimbra For $350 Million
    Yahoo announced that they have agreed to buy Zimbra, an open source email, calendar and office applications software company, for $350 million. Of course, Google and Microsoft both have online/offline office suite applications. This acquisition may help Yahoo compete in that space….

  • Enter To Win An iPhone At Local.com’s “Apple A Day Giveaway”
    Local.com has announced a contest to promote its Local Mobile search service. As part of the promotion, the company will be giving away one Apple iPhone each day for 30 days to Local Mobile users. This article is part of Local Search Week here at Search Engine Land, a…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Conferences

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

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