Search Engine Land’s 10 most popular
stories from September 2007:
1) Google Birthday
Logo: Nine Years Old – The Google home page is sporting the special logo
celebrating the company’s ninth birthday. But wait? Didn’t Google just turn 10?
Google’s domain name turned 10 years old on September 15, but the company itself
celebrates its incorporation date in September 1998. But when is that
incorporation date: Sept. 7 or Sept. 27?
2) Larryos, Raisin
Brin, Porn Flakes & Other Google Cereals – I was at Google last month
and did a double-take at the wall art up near one of the mini-kitchens. It
featured familiar cereal brands morphed with Google personalities like Larry
Page (Larryos) and Sergey Brin (Raisin Brin). I shot a few pictures, below, plus
here’s some of the backstory.
3) Google Maps
Causes US Navy To Change Its Swastika Building – You have to feel a bit
sorry for the US Navy. They have a building in California that looks like a
swastika from the air. But who looks at buildings from the air? Until Google
Maps popularized easy access to aerial views, only the occasional bored air
traveler. But thanks to Google Maps, the swastika building got known, discussed,
and now is being camouflaged.
4) Google Is 10
Years Old? Finding The Real Google Birthday – The AFP has clearly been
waiting for September 15, so it could trot out today’s "Google is 10 years old"
story. But the company itself doesn’t count tomorrow as its 10th birthday. In
fact, knowing exactly when Google’s birthday is depends on your point of view.
Some milestones to consider below, which make Google as old as 12 and as young
as 9. Plus, more special Google birthday logos.
5) Google Health’s
Adam Bosworth Leaves Google – I got a tip that Google vice president
Adam Bosworth, who headed up the Google Health project, had left Google. Now
Google has provided me with the first confirmation this is so — Bosworth is
leaving the company.
6) Google Fight:
Nokia & Apple Ads Trade Blows Over iPhone Price Cut – Bought that iPhone
and now upset over the $200 price drop after it’s been out only 60 days? Nokia’s
guessing plenty are and reaching out to them on Google via search ads. But
Apple’s not sitting back in the face of the Nokia ad campaign. Apple has put out
its own counter ads. The ad actually came from an Apple affiliate.
7) Eleven Tips For
Optimizing PDFs For Search Engines – The SEO purist may argue why anyone
would ever want to use PDF content on a website for search purposes. The
reality, however, is that many businesses have a lot of PDF assets. These may
include sell sheets, brochures, white papers, technical briefs, etc. You can
optimize PDFs to get high-ranking search results. Here are some tips on the
right way to do it.
8) Facebook Opens
Profiles To Tap Into Google Traffic, While Google Grabs Facebook’s News Feed
Idea – Google is getting a bit more like Facebook by enabling a Facebook-style
news feed within its Orkut social networking site, while the king of the walled
gardens Facebook acknowledges in actions (rather than words) that it really
can’t go it alone without search engines like Google, as it prepares to let
crawlers into its public user profiles. Actually, Facebook is telling its users
that existing profiles already accessible to search engines will be exposed even
more. More on the moves, with lots of screenshots and explanations.
9) Meta Keywords
Tag 101: How To "Legally" Hide Words On Your Pages For Search Engines –
If there’s anything I particularly hate when it comes to SEO, it’s the meta
keywords tag. I so wish it had never been invented. It’s practically useless,
yet people still obsess over it. In this article, I’ll explain more about why
you shouldn’t worry about it except perhaps for misspellings, as well as which
search engines support it.
10) An Untapped
SEO Opportunity: Image Link Love From Wikipedia – Suppose I told you
about a way to create viral links on Wikipedia without raising objections from
the site’s volunteers. Would I have your attention? The key is images.
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