I’ve now finished the
for our first Search Marketing Expo
Advanced, happening in Seattle this June 4 and 5. The show is aimed at the
intermediate to advanced search marketer. I’ve
to the SMX blog about it now, but I’ll share what I said here as well.
You can register for the show
here. Be aware that the price increases to $1,195 as of April 2. So don’t
leave getting a ticket too late! You’ll save by registering early, plus there’s
a limited number of spaces. When the tickets are gone, they’re gone.
As for the agenda, here are the highlights, ranging from networking
opportunities, summits, debates and sessions offering tips:
- Networking: We have three different networking events. SMX Bash
before the show starts open to all attendees (expo-only and full-pass
holders), the networking reception at the end of the first day is also open to
everyone, then SMX At Night in the evening of the first day will be open to
full-pass attendees. More news about SMX At Night will be posted shortly.
- Summits: Because we have an experienced audience coming, I’ve got
several sessions focused on search issues where the audience can be involved
in pushing for changes. We’ll cover duplicate content, penalties and paid
search wish lists. On the conference
home page, you’ll
see this line: "Be a leader by being among the leaders in the industry at this
show." That’s what the summits are especially about, a way for leaders in the
space to help shape and influence future directions.
- Debates: Similar to the summits, debates are a way I hope leaders
can influence the industry. We’ve got two, one about SEO, the other on paid
search. It’s going to be a real debate, too — with teams, statements,
responses and then the audience getting in on the action at the end.
- Tips & Tactics: One of the biggest challenges in doing the agenda
is figuring out topics that will appear to pros. I’ve tried to focus on areas
that even pros might be neglecting or wondering about: social media,
personalized search, tricky issues in paid search and overlooked paid search
opportunities. The "Give It Up" session also challenges top search marketers
to share some of their most closely guarded tips.
Interested in speaking?
I’m going to be contacting people on a short list this week through March 26.
Then any remaining openings, I’ll post those either late on March 26 or on March
27 on this
Thanks also to our premier sponsors: Bruce
Clay, Inc., Marchex,
Advertising Solutions, Google and
Yahoo!, along with those signed-up to exhibit so
The Karcher Group,
Acquisio. Want to sponsor or exhibit? The
premier spots have sold out, but we have other opportunities as well as
exhibiting space. More info on that can be