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Friday, April 19, 2024

SMX Advanced 2007 Seattle: Agenda Now Posted

I’ve now finished the
for our first Search Marketing Expo
conference, SMX
, happening in Seattle this June 4 and 5. The show is aimed at the
intermediate to advanced search marketer. I’ve
to the SMX blog about it now, but I’ll share what I said here as well.

You can register for the show

. Be aware that the price increases to $1,195 as of April 2. So don’t
leave getting a ticket too late! You’ll save by registering early, plus there’s
a limited number of spaces. When the tickets are gone, they’re gone.

As for the agenda, here are the highlights, ranging from networking
opportunities, summits, debates and sessions offering tips:

  • Networking: We have three different networking events. SMX Bash
    before the show starts open to all attendees (expo-only and full-pass
    holders), the networking reception at the end of the first day is also open to
    everyone, then SMX At Night in the evening of the first day will be open to
    full-pass attendees. More news about SMX At Night will be posted shortly.
  • Summits: Because we have an experienced audience coming, I’ve got
    several sessions focused on search issues where the audience can be involved
    in pushing for changes. We’ll cover duplicate content, penalties and paid
    search wish lists. On the conference
    home page, you’ll
    see this line: "Be a leader by being among the leaders in the industry at this
    show." That’s what the summits are especially about, a way for leaders in the
    space to help shape and influence future directions.
  • Debates: Similar to the summits, debates are a way I hope leaders
    can influence the industry. We’ve got two, one about SEO, the other on paid
    search. It’s going to be a real debate, too — with teams, statements,
    responses and then the audience getting in on the action at the end.
  • Tips & Tactics: One of the biggest challenges in doing the agenda
    is figuring out topics that will appear to pros. I’ve tried to focus on areas
    that even pros might be neglecting or wondering about: social media,
    personalized search, tricky issues in paid search and overlooked paid search
    opportunities. The "Give It Up" session also challenges top search marketers
    to share some of their most closely guarded tips.

Interested in speaking?
Read this.
I’m going to be contacting people on a short list this week through March 26.
Then any remaining openings, I’ll post those either late on March 26 or on March
27 on this

Thanks also to our premier sponsors: Bruce
Clay, Inc.
, Marchex,
Microsoft Digital
Advertising Solutions
, Google and
Yahoo!, along with those signed-up to exhibit so
far: iProspect,
The Karcher Group,
SearchRev and
Acquisio. Want to sponsor or exhibit? The
premier spots have sold out, but we have other opportunities as well as
exhibiting space. More info on that can be

found here

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