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Thursday, January 26, 2023

Summize: Using Heatmaps In Product Search Results

I wrote earlier this week about Wize a shopping comparison engine that aggregated millions of reviews to compile a “WizeRank” for each product, based on the total number of positive, neutral or negative reviews found on the web.

Today Alex Iskold over on ReadWriteWeb takes a takes a look at Summize, a shopping search engine that also aggregates product reviews from Amazon, but presents product sentiment in a highly visual way using heatmaps. Positive ratings are green, negative are red, with a spectrum of color between them showing how strongly reviewers and consumers feel about a product. Another interesting approach to harnessing the collective opinion of the web to help us make purchasing decisions.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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