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Monday, May 16, 2022

SuperPages Cleans Up Its Act

SuperPages cleans up its act? What I mean by that is the new site design is a great deal cleaner and easier to navigate than the old site.

Some awkward elements remain, such as old style “disambiguation” pages. But the new results pages are more user friendly and less cluttered.

There are also more refinement capabilities and a new emphasis on dynamic maps. SuperPages has also beefed up personalization features and location-specific recommendations based on registration information.

Here’s the release, which details the new enhancements.

The new design comes amid a host of changes and upgrades at SuperPages, including new sponsored search rankings based in part on click-through rates.

Interestingly, Microsoft has emerged as the mapping vendor of choice for the large yellow pages sites. SuperPages uses Virtual Earth, as does YellowPages.com.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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