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Twitter launching Branded Likes

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Twitter launching Branded Likes

The custom emojis were previously only available to large brands paying a premium.

on June 23, 2022 at 11:48 am | Reading time: 1 minute

Twitter has launched Branded Likes – custom Like animations for tweets that brands can create through the ads manager.

Branded Likes💙: You’ve seen Branded Likes – those custom animations of the Like button that are making you like, unlike and re-like a Tweet just for the fun of it. We'll make them available to all advertisers in the US, UK & Japan next week. https://t.co/nIpfVpdEhc

— Twitter Comms (@TwitterComms) June 22, 2022

What are Branded Likes. Branded Likes are Like buttons stylized for specific tweets. You can see an example here promoting the “Scream” movie.

A costly addition.Branded Likes were featured during theSuper Bowlwith brands Anheuser-Busch and PepsiCo taking the bait. But the price tag for the emojis then was around $1 million.They won’t cost that much when they’re launched, but it does make us wonder what sort of impact they had at that time if any.

Who will get access. Twitter says that they’ll make Branded Likes available as an ad option to all advertisers in the U.S., UK, and Japan next week.

Why we care.I’m not entirely sure we do. Branded Likes are a novelty, but there aren’t any early indicators that they’ll have a positive effect on brand awareness or engagement.

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