universo-virtual.com

buytrendz.net

thisforall.net

benchpressgains.com

qthzb.com

mindhunter9.com

dwjqp1.com

secure-signup.net

ahaayy.com

soxtry.com

tressesindia.com

puresybian.com

krpano-chs.com

cre8workshop.com

hdkino.org

peixun021.com

qz786.com

utahperformingartscenter.org

maw-pr.com

zaaksen.com

ypxsptbfd7.com

worldqrmconference.com

shangyuwh.com

eejssdfsdfdfjsd.com

playminecraftfreeonline.com

trekvietnamtour.com

your-business-articles.com

essaywritingservice10.com

hindusamaaj.com

joggingvideo.com

wandercoups.com

onlinenewsofindia.com

worldgraphic-team.com

bnsrz.com

wormblaster.net

tongchengchuyange0004.com

internetknowing.com

breachurch.com

peachesnginburlesque.com

dataarchitectoo.com

clientfunnelformula.com

30pps.com

cherylroll.com

ks2252.com

webmanicura.com

osostore.com

softsmob.com

sofietsshotel.com

facetorch.com

nylawyerreview.com

apapromotions.com

shareparelli.com

goeaglepointe.com

thegreenmanpubphuket.com

karotorossian.com

publicsensor.com

taiwandefence.com

epcsur.com

odskc.com

inzziln.info

leaiiln.info

cq-oa.com

dqtianshun.com

southstills.com

tvtv98.com

thewellington-hotel.com

bccaipiao.com

colectoresindustrialesgs.com

shenanddcg.com

capriartfilmfestival.com

replicabreitlingsale.com

thaiamarinnewtoncorner.com

gkmcww.com

mbnkbj.com

andrewbrennandesign.com

cod54.com

luobinzhang.com

bartoysdirect.com

taquerialoscompadresdc.com

aaoodln.info

amcckln.info

drvrnln.info

dwabmln.info

fcsjoln.info

hlonxln.info

kcmeiln.info

kplrrln.info

fatcatoons.com

91guoys.com

signupforfreehosting.com

faithfirst.net

zjyc28.com

tongchengjinyeyouyue0004.com

nhuan6.com

oldgardensflowers.com

lightupthefloor.com

bahamamamas-stjohns.com

ly2818.com

905onthebay.com

fonemenu.com

notanothermovie.com

ukrainehighclassescort.com

meincmagazine.com

av-5858.com

yallerdawg.com

donkeythemovie.com

corporatehospitalitygroup.com

boboyy88.com

miteinander-lernen.com

dannayconsulting.com

officialtomsshoesoutletstore.com

forsale-amoxil-amoxicillin.net

generictadalafil-canada.net

guitarlessonseastlondon.com

lesliesrestaurants.com

mattyno9.com

nri-homeloans.com

rtgvisas-qatar.com

salbutamolventolinonline.net

sportsinjuries.info

topsedu.xyz

xmxm7.com

x332.xyz

sportstrainingblog.com

autopartspares.com

readguy.net

soniasegreto.com

bobbygdavis.com

wedsna.com

rgkntk.com

bkkmarketplace.com

zxqcwx.com

breakupprogram.com

boxcardc.com

unblockyoutubeindonesia.com

fabulousbookmark.com

beat-the.com

guatemala-sailfishing-vacations-charters.com

magie-marketing.com

kingstonliteracy.com

guitaraffinity.com

eurelookinggoodapparel.com

howtolosecheekfat.net

marioncma.org

oliviadavismusic.com

shantelcampbellrealestate.com

shopleborn13.com

topindiafree.com

v-visitors.net

qazwsxedcokmijn.com

parabis.net

terriesandelin.com

luxuryhomme.com

studyexpanse.com

ronoom.com

djjky.com

053hh.com

originbluei.com

baucishotel.com

33kkn.com

intrinsiqresearch.com

mariaescort-kiev.com

mymaguk.com

sponsored4u.com

crimsonclass.com

bataillenavale.com

searchtile.com

ze-stribrnych-struh.com

zenithalhype.com

modalpkv.com

bouisset-lafforgue.com

useupload.com

37r.net

autoankauf-muenster.com

bantinbongda.net

bilgius.com

brabustermagazine.com

indigrow.org

miicrosofts.net

mysmiletravel.com

selinasims.com

spellcubesapp.com

usa-faction.com

snn01.com

hope-kelley.com

bancodeprofissionais.com

zjccp99.com

liturgycreator.com

weedsmj.com

majorelenco.com

colcollect.com

androidnews-jp.com

hypoallergenicdogsnames.com

dailyupdatez.com

foodphotographyreviews.com

cricutcom-setup.com

chprowebdesign.com

katyrealty-kanepa.com

tasramar.com

bilgipinari.org

four-am.com

indiarepublicday.com

inquick-enbooks.com

iracmpi.com

kakaschoenen.com

lsm99flash.com

nana1255.com

ngen-niagara.com

technwzs.com

virtualonlinecasino1345.com

wallpapertop.net

nova-click.com

abeautifulcrazylife.com

diggmobile.com

denochemexicana.com

eventhalfkg.com

medcon-taiwan.com

life-himawari.com

myriamshomes.com

nightmarevue.com

allstarsru.com

bestofthebuckeyestate.com

bestofthefirststate.com

bestwireless7.com

declarationintermittent.com

findhereall.com

jingyou888.com

lsm99deal.com

lsm99galaxy.com

moozatech.com

nuagh.com

patliyo.com

philomenamagikz.net

rckouba.net

saturnunipessoallda.com

tallahasseefrolics.com

thematurehardcore.net

totalenvironment-inthatquietearth.com

velislavakaymakanova.com

vermontenergetic.com

sizam-design.com

kakakpintar.com

begorgeouslady.com

1800birks4u.com

2wheelstogo.com

6strip4you.com

bigdata-world.net

emailandco.net

gacapal.com

jharpost.com

krishnaastro.com

lsm99credit.com

mascalzonicampani.com

sitemapxml.org

thecityslums.net

topagh.com

flairnetwebdesign.com

bangkaeair.com

beneventocoupon.com

noternet.org

oqtive.com

smilebrightrx.com

decollage-etiquette.com

1millionbestdownloads.com

7658.info

bidbass.com

devlopworldtech.com

digitalmarketingrajkot.com

fluginfo.net

naqlafshk.com

passion-decouverte.com

playsirius.com

spacceleratorintl.com

stikyballs.com

top10way.com

yokidsyogurt.com

zszyhl.com

16firthcrescent.com

abogadolaboralistamd.com

apk2wap.com

aromacremeria.com

banparacard.com

bosmanraws.com

businessproviderblog.com

caltonosa.com

calvaryrevivalchurch.org

chastenedsoulwithabrokenheart.com

cheminotsgardcevennes.com

cooksspot.com

cqxzpt.com

deesywig.com

deltacartoonmaps.com

despixelsetdeshommes.com

duocoracaobrasileiro.com

fareshopbd.com

goodpainspills.com

kobisitecdn.com

makaigoods.com

mgs1454.com

piccadillyresidences.com

radiolaondafresca.com

rubendorf.com

searchengineimprov.com

sellmyhrvahome.com

shugahouseessentials.com

sonihullquad.com

subtractkilos.com

valeriekelmansky.com

vipasdigitalmarketing.com

voolivrerj.com

zeelonggroup.com

1015southrockhill.com

10x10b.com

111-online-casinos.com

191cb.com

3665arpentunitd.com

aitesonics.com

bag-shokunin.com

brightotech.com

communication-digitale-services.com

covoakland.org

dariaprimapack.com

freefortniteaccountss.com

gatebizglobal.com

global1entertainmentnews.com

greatytene.com

hiroshiwakita.com

iktodaypk.com

jahatsakong.com

meadowbrookgolfgroup.com

newsbharati.net

platinumstudiosdesign.com

slotxogamesplay.com

strikestaruk.com

trucosdefortnite.com

ufabetrune.com

weddedtowhitmore.com

12940brycecanyonunitb.com

1311dietrichoaks.com

2monarchtraceunit303.com

601legendhill.com

850elaine.com

adieusolasomade.com

andora-ke.com

bestslotxogames.com

cannagomcallen.com

endlesslyhot.com

iestpjva.com

ouqprint.com

pwmaplefest.com

qtylmr.com

rb88betting.com

buscadogues.com

1007macfm.com

born-wild.com

growthinvests.com

promocode-casino.com

proyectogalgoargentina.com

wbthompson-art.com

whitemountainwheels.com

7thavehvl.com

developmethis.com

funkydogbowties.com

travelodgegrandjunction.com

gao-town.com

globalmarketsuite.com

blogshippo.com

hdbka.com

proboards67.com

outletonline-michaelkors.com

kalkis-research.com

thuthuatit.net

buckcash.com

hollistercanada.com

docterror.com

asadart.com

vmayke.org

erwincomputers.com

dirimart.org

okkii.com

loteriasdecehegin.com

mountanalog.com

healingtaobritain.com

ttxmonitor.com

bamthemes.com

nwordpress.com

11bolabonanza.com

avgo.top

How to build SEO into a new website from the ground up - SEO
Friday, July 11, 2025
spot_img

Top 5 This Week

Related Posts

How to build SEO into a new website from the ground up

Launching a new website is one of the more exciting projects for a company. And during these projects, everyone involved obsesses over the smallest details as if their lives depended on it. 

The colors, the logos, the fonts, the pictures – no stone is left unturned, except the stone that has SEO underneath it. Often, SEO is the team not allowed in the room.

After the big launch, everyone expects traffic to appear magically. When it doesn’t, they have to spend more money fixing an SEO problem. 

Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. 

This article will explain the three stages of a website launch and how SEO should play a part in each stage:

  • The strategy phase
  • The build phase
  • The launch phase

If your company is launching a new website and you want to advocate for SEO during the process, read on.  

3 stages of a website launch3 stages of a website launch

Stage 1: The strategy phase

In the strategy phase, teams discuss how the website will look and function. 

While others are debating about whether the website should have black and white or color photos, your job is to lay the foundation for SEO. 

The best way to do that is through the following key tasks that will impact how designers and developers build the site: 

  • Keyword research
  • SEO siloing

Keyword research

Keyword research helps you align your website content with the queries that your target audience uses when they search for what you have to offer. 

What role does this play in the new website? 

The keyword research you do during the planning stage will impact what content shows up on the website at launch. For example, it can help build the navigation on the site and what the topics will be. 

You will get a chance to engage the team during this phase by asking them questions to create your seed list of keywords, like:

  • What are the main topics your website should be relevant for?
  • What would you search for on a search engine if you were looking for what we have to offer? 
  • How does our audience describe what we have to offer? 
  • What are the problems that our products or services solve? What would someone search for if they had those problems?

You should have a nice list after exploring these questions (and possibly more). Then you must do the heavy lifting of refining that keyword list with the right SEO tools.

Once you have refined the list, you can see more clearly what the main navigation will look like. And I’ll touch on what to do with that next in SEO siloing.

SEO siloing

SEO siloing helps to organize content and links on a website. Some of the goals of SEO siloing include:

  • Helping users navigate the website with ease.
  • Maximizing your site’s relevance for important keywords, thus helping pages to rank.
  • Building your site’s expertise and authority on a subject matter.

With your keyword research, you can mock up a site architecture that will support those keywords with content.  

How? I’ll use a fictional power tools website as an example of how you might architect a site using keyword research.

If you ran a power tools company that sold cordless power tools, electric power tools and gas-powered tools, then your keyword research would likely show that you want to go after key terms like “cordless power tools,” “electric power tools” and “gas-powered tools,” among others. 

As you create the site navigation for the website’s designers and developers (yes, you should be involved in this!), you’d show how the site navigation and content will support those keywords. 

Below is a graphic illustrating the landing pages and subpages to be developed on the power tools website. The pages will have content that supports the primary keywords.

SEO siloing exampleSEO siloing example

SEO siloing takes things further and indicates how to link these pages. 

Stage 2: The build phase

As you move away from the strategy phase and enter into the build phase, the designers/developers create the site. 

This is usually the longest phase of the website launch, and it’s another time when your job is to ensure everyone is thinking about SEO.

There are three primary areas of concern: 

  • The technical aspect of the website.
  • The content development on the site.
  • The on-page optimization of the site.

Technical aspects

Many website designers and developers aren’t well-versed in SEO. So they can mistakenly build a site that works against a search engine’s ability to crawl and understand a website.

Not only that, but you could build pages that don’t offer the best user experience. And many website publishers want to keep Google’s page experience update in mind as they optimize their pages.

Before they start their work, make sure your designers/developers are on the same page with SEO-friendly web design

Have discussions about how the website will:

  • Be easily accessible and crawlable for search engines.
  • Ensure people using all types of devices can access the site with ease.
  • Have webpages that are easy to interact with (links, buttons, pop-ups, etc.).
  • Be fast and secure. 

The people building the site should keep the following SEO-friendly design principles in mind:

  • Clean code
  • A fast site
  • Mobile-friendliness
  • Core web vitals
  • Avoiding annoying pop-ups
  • Implementing HTTPS

Google has information on many of these topics at Google for Developers.

The content

Content is one of the most important SEO tasks in a website launch.

Google wants to rank the highest quality content in its search engines. And given that you are competing against millions of other websites, this part must count.

As the person advocating for SEO, you need to ensure each landing page and subpage is filled with quality, helpful content. 

As you are creating the content, ask questions like:

  • Will the content be created with the necessary experience and expertise for the topic? 
  • Is your website/brand positioning itself as an authority on the topic? 
  • Can people trust you?
  • Are you answering the query better than your competition?
  • Are you including data from the search results like “People Also Ask and Searches related to in addition to addressing common FAQs?
  • Are you including original research, data, opinions and images?
  • Are you fact-checking and citing quality, relevant resources?
  • Are you writing with a high degree of accuracy when discussing “Your Money or Your Life” topics?

For more, see Google’s:

Dig deeper. How to survive a Google core update and come out on top

Optimization

Once the pages are built and the content is in, the next step is to optimize every page to the best of your ability. 

There is no one-size-fits-all checklist here, but some of the most important on-page tactics to consider are:

  • Readability: Is your content written at a grade level appropriate for the audience and the subject matter?
  • Meta tags: Do each of your webpages have original and compelling title tags and meta descriptions with the right character count, that includes your keywords?
  • Heading tags: Are the heading tags on webpages properly formatted in the right sequence? (H1, H2, H3, H4, etc.)
  • Keyword optimization: Can you tweak the content using keywords to improve the page’s relevancy, even a little bit more?
  • Image optimization: Are the images on the page optimized so that you have more chances to drive traffic through images in the search results?
  • Alt text: Did you include alt text on images for the vision impaired?
  • Schema: What opportunities are available to you to clarify to the search engines what the page is about, and also to enhance your search engine results listings? See Schema.org for more.
  • Other structured data: Have you formatted the page to make it easier for search engines and people to understand the content? (Table of contents, tables, bulleted lists, etc.)
  • Links: Are your links fully qualified? Absolute links may take more work upfront but are easier to maintain in the long run.

Get the daily newsletter search marketers rely on.


See terms.


Stage 3: The launch phase

It’s go time and the pressure is on.  

The launch phase should go smoothly if everything was done well leading up to it. However, there are still some critical SEO tasks in the pre-launch and launch phases.

Pre-launch

Before the site goes live, do the following tasks:

  • Accessibility: Crawl the website with an SEO tool to see if there are any errors.
  • Analytics: Make sure Google Analytics and Google Search Console are correctly configured. 
  • Technical: Ensure things like the XML sitemap, HTML site map and robots.txt file are set up properly. 

Launch

Launch day is an exciting time for everyone involved. In terms of SEO, this stage is all about monitoring and reacting accordingly.

Look for things like:

  • Technical errors: Using SEO tools, monitor the site for technical issues.
  • Indexing problems: It may take a few days or weeks for the site to be fully indexed, but be sure to watch for any indexing problems that arise.

After launch, remember that SEO will never end – it will progress and change.

As long as you have competition, and as long as Google makes changes to Search, you will need an SEO strategy for your website.

Start strong with your new website 

With more competition now than ever in search results, building SEO into a new website from the ground up gives you a better chance to perform.

The sooner you can begin driving traffic, the better – every day counts as you work to get ahead of your competition. 

If you are part of a website launch team, ensure everyone thinks about SEO at every stage, including the strategy, build and launch phases, by following the guidance in this article. 

Dig deeper: SEO during website development and post-launch: Key considerations


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


Popular Articles