universo-virtual.com

buytrendz.net

thisforall.net

benchpressgains.com

qthzb.com

mindhunter9.com

dwjqp1.com

secure-signup.net

ahaayy.com

soxtry.com

tressesindia.com

puresybian.com

krpano-chs.com

cre8workshop.com

hdkino.org

peixun021.com

qz786.com

utahperformingartscenter.org

maw-pr.com

zaaksen.com

ypxsptbfd7.com

worldqrmconference.com

shangyuwh.com

eejssdfsdfdfjsd.com

playminecraftfreeonline.com

trekvietnamtour.com

your-business-articles.com

essaywritingservice10.com

hindusamaaj.com

joggingvideo.com

wandercoups.com

onlinenewsofindia.com

worldgraphic-team.com

bnsrz.com

wormblaster.net

tongchengchuyange0004.com

internetknowing.com

breachurch.com

peachesnginburlesque.com

dataarchitectoo.com

clientfunnelformula.com

30pps.com

cherylroll.com

ks2252.com

webmanicura.com

osostore.com

softsmob.com

sofietsshotel.com

facetorch.com

nylawyerreview.com

apapromotions.com

shareparelli.com

goeaglepointe.com

thegreenmanpubphuket.com

karotorossian.com

publicsensor.com

taiwandefence.com

epcsur.com

odskc.com

inzziln.info

leaiiln.info

cq-oa.com

dqtianshun.com

southstills.com

tvtv98.com

thewellington-hotel.com

bccaipiao.com

colectoresindustrialesgs.com

shenanddcg.com

capriartfilmfestival.com

replicabreitlingsale.com

thaiamarinnewtoncorner.com

gkmcww.com

mbnkbj.com

andrewbrennandesign.com

cod54.com

luobinzhang.com

bartoysdirect.com

taquerialoscompadresdc.com

aaoodln.info

amcckln.info

drvrnln.info

dwabmln.info

fcsjoln.info

hlonxln.info

kcmeiln.info

kplrrln.info

fatcatoons.com

91guoys.com

signupforfreehosting.com

faithfirst.net

zjyc28.com

tongchengjinyeyouyue0004.com

nhuan6.com

oldgardensflowers.com

lightupthefloor.com

bahamamamas-stjohns.com

ly2818.com

905onthebay.com

fonemenu.com

notanothermovie.com

ukrainehighclassescort.com

meincmagazine.com

av-5858.com

yallerdawg.com

donkeythemovie.com

corporatehospitalitygroup.com

boboyy88.com

miteinander-lernen.com

dannayconsulting.com

officialtomsshoesoutletstore.com

forsale-amoxil-amoxicillin.net

generictadalafil-canada.net

guitarlessonseastlondon.com

lesliesrestaurants.com

mattyno9.com

nri-homeloans.com

rtgvisas-qatar.com

salbutamolventolinonline.net

sportsinjuries.info

topsedu.xyz

xmxm7.com

x332.xyz

sportstrainingblog.com

autopartspares.com

readguy.net

soniasegreto.com

bobbygdavis.com

wedsna.com

rgkntk.com

bkkmarketplace.com

zxqcwx.com

breakupprogram.com

boxcardc.com

unblockyoutubeindonesia.com

fabulousbookmark.com

beat-the.com

guatemala-sailfishing-vacations-charters.com

magie-marketing.com

kingstonliteracy.com

guitaraffinity.com

eurelookinggoodapparel.com

howtolosecheekfat.net

marioncma.org

oliviadavismusic.com

shantelcampbellrealestate.com

shopleborn13.com

topindiafree.com

v-visitors.net

qazwsxedcokmijn.com

parabis.net

terriesandelin.com

luxuryhomme.com

studyexpanse.com

ronoom.com

djjky.com

053hh.com

originbluei.com

baucishotel.com

33kkn.com

intrinsiqresearch.com

mariaescort-kiev.com

mymaguk.com

sponsored4u.com

crimsonclass.com

bataillenavale.com

searchtile.com

ze-stribrnych-struh.com

zenithalhype.com

modalpkv.com

bouisset-lafforgue.com

useupload.com

37r.net

autoankauf-muenster.com

bantinbongda.net

bilgius.com

brabustermagazine.com

indigrow.org

miicrosofts.net

mysmiletravel.com

selinasims.com

spellcubesapp.com

usa-faction.com

snn01.com

hope-kelley.com

bancodeprofissionais.com

zjccp99.com

liturgycreator.com

weedsmj.com

majorelenco.com

colcollect.com

androidnews-jp.com

hypoallergenicdogsnames.com

dailyupdatez.com

foodphotographyreviews.com

cricutcom-setup.com

chprowebdesign.com

katyrealty-kanepa.com

tasramar.com

bilgipinari.org

four-am.com

indiarepublicday.com

inquick-enbooks.com

iracmpi.com

kakaschoenen.com

lsm99flash.com

nana1255.com

ngen-niagara.com

technwzs.com

virtualonlinecasino1345.com

wallpapertop.net

nova-click.com

abeautifulcrazylife.com

diggmobile.com

denochemexicana.com

eventhalfkg.com

medcon-taiwan.com

life-himawari.com

myriamshomes.com

nightmarevue.com

allstarsru.com

bestofthebuckeyestate.com

bestofthefirststate.com

bestwireless7.com

declarationintermittent.com

findhereall.com

jingyou888.com

lsm99deal.com

lsm99galaxy.com

moozatech.com

nuagh.com

patliyo.com

philomenamagikz.net

rckouba.net

saturnunipessoallda.com

tallahasseefrolics.com

thematurehardcore.net

totalenvironment-inthatquietearth.com

velislavakaymakanova.com

vermontenergetic.com

sizam-design.com

kakakpintar.com

begorgeouslady.com

1800birks4u.com

2wheelstogo.com

6strip4you.com

bigdata-world.net

emailandco.net

gacapal.com

jharpost.com

krishnaastro.com

lsm99credit.com

mascalzonicampani.com

sitemapxml.org

thecityslums.net

topagh.com

flairnetwebdesign.com

bangkaeair.com

beneventocoupon.com

noternet.org

oqtive.com

smilebrightrx.com

decollage-etiquette.com

1millionbestdownloads.com

7658.info

bidbass.com

devlopworldtech.com

digitalmarketingrajkot.com

fluginfo.net

naqlafshk.com

passion-decouverte.com

playsirius.com

spacceleratorintl.com

stikyballs.com

top10way.com

yokidsyogurt.com

zszyhl.com

16firthcrescent.com

abogadolaboralistamd.com

apk2wap.com

aromacremeria.com

banparacard.com

bosmanraws.com

businessproviderblog.com

caltonosa.com

calvaryrevivalchurch.org

chastenedsoulwithabrokenheart.com

cheminotsgardcevennes.com

cooksspot.com

cqxzpt.com

deesywig.com

deltacartoonmaps.com

despixelsetdeshommes.com

duocoracaobrasileiro.com

fareshopbd.com

goodpainspills.com

kobisitecdn.com

makaigoods.com

mgs1454.com

piccadillyresidences.com

radiolaondafresca.com

rubendorf.com

searchengineimprov.com

sellmyhrvahome.com

shugahouseessentials.com

sonihullquad.com

subtractkilos.com

valeriekelmansky.com

vipasdigitalmarketing.com

voolivrerj.com

zeelonggroup.com

1015southrockhill.com

10x10b.com

111-online-casinos.com

191cb.com

3665arpentunitd.com

aitesonics.com

bag-shokunin.com

brightotech.com

communication-digitale-services.com

covoakland.org

dariaprimapack.com

freefortniteaccountss.com

gatebizglobal.com

global1entertainmentnews.com

greatytene.com

hiroshiwakita.com

iktodaypk.com

jahatsakong.com

meadowbrookgolfgroup.com

newsbharati.net

platinumstudiosdesign.com

slotxogamesplay.com

strikestaruk.com

trucosdefortnite.com

ufabetrune.com

weddedtowhitmore.com

12940brycecanyonunitb.com

1311dietrichoaks.com

2monarchtraceunit303.com

601legendhill.com

850elaine.com

adieusolasomade.com

andora-ke.com

bestslotxogames.com

cannagomcallen.com

endlesslyhot.com

iestpjva.com

ouqprint.com

pwmaplefest.com

qtylmr.com

rb88betting.com

buscadogues.com

1007macfm.com

born-wild.com

growthinvests.com

promocode-casino.com

proyectogalgoargentina.com

wbthompson-art.com

whitemountainwheels.com

7thavehvl.com

developmethis.com

funkydogbowties.com

travelodgegrandjunction.com

gao-town.com

globalmarketsuite.com

blogshippo.com

hdbka.com

proboards67.com

outletonline-michaelkors.com

kalkis-research.com

thuthuatit.net

buckcash.com

hollistercanada.com

docterror.com

asadart.com

vmayke.org

erwincomputers.com

dirimart.org

okkii.com

loteriasdecehegin.com

mountanalog.com

healingtaobritain.com

ttxmonitor.com

bamthemes.com

nwordpress.com

11bolabonanza.com

avgo.top

10 questions to ask before you create a Google Ads account - SEO
Sunday, June 22, 2025
spot_img

Top 5 This Week

Related Posts

10 questions to ask before you create a Google Ads account

If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: 

  • Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing important guardrails that could improve performance and reduce wasted ad spend. 
  • Assets (formerly ad extensions) aren’t associated with their intended campaigns.
  • Customer lists are uploaded but not utilized.
  • Ad messaging has typos or spelling errors.
  • Keyword and bidding strategies are outdated.

At the same time, you may also find tell-tale signs of things that went wrong from the beginning – things your checklist may not catch and aren’t so simple to fix.

What’s the story of the account?

It’s fascinating to speculate about the discussions that happened before an account was launched based on what you find during an audit.

Was the Google Ads account well thought out and planned? Or was it built in a hurry? Did the client or manager say, “Hurry up! We need leads!” or “Quickly! We need to build awareness of this new product!”?

When there isn’t sufficient pre-launch discussion and planning in PPC, it can manifest as deeper, more fundamental issues, such as: 

  • Account structures are misaligned or unorganized, causing duplication in efforts amongst campaigns and ad groups. 
  • Programs are poorly mapped, with disjointed messaging, misaligned assets, and duplicated efforts. (Classic example: “Call today” messaging is added to headlines, descriptions, callouts, and sitelinks.) 
  • Expectations aren’t aligned with budgets. For example, expectations for your national campaign are sky-high, but the budget is so low you only get a handful of clicks a day. 

To avoid having these fundamental problems in your Google Ads account, you need to ask yourself 10 important questions before you create your account

1. What are you trying to accomplish with your new Google Ads account? What’s the goal?

Knowing what you’re trying to achieve is essential because it drives decisions about the campaign types to choose. 

For example, if your goal is to build awareness of a new product, then you should look to video and display-focused campaigns

2. Do you have the right assets to support that goal?

We can whip up content for text ads, no problem. But Google Ads is about so much more than simple text ads on SERPs these days. 

More marketers are embracing Google’s latest omnichannel campaign types, such as Demand Gen. These campaigns need images and video, which are harder to whip up.

3. What type of first-party audience data do you already have that can support that goal? 

What audience data do you already have that can give you a leg up? 

For example, if you’re launching a new product, do you already have a list of existing customers? 

Or, if you’re launching a new and improved model of an existing product, do you have a list of customers who bought the prior version?  

Dig deeper: The search marketer’s new imperative: Capturing first-party data

4. Have you done keyword research?

New advertisers, especially in B2C, often struggle with highly competitive (i.e., expensive) keywords – which will impact your initial launch strategy. Because if you discover you don’t have enough budget, you might not be able to target top markets. 

A more common problem in B2B is low search volume. If that’s the case, you’ll need to dedicate budget to advertising via image and/or video ads and use broad match terms matched with customer lists. 

In short, the more intel you can get about the keyword landscape before you launch, the better you can plan. 

5. Do you have existing Google Ads data to help you predict click costs?

Speaking of keyword costs, Google’s Keyword Planner and other tools are great, but they don’t always paint a clear picture of what your actual costs will be. 

I’ve audited many accounts where the account manager is surprised that the actual click cost is much higher than what they had estimated. 

So, if you have any data from existing Google Ads that can shed light on actual costs, use it. 

Get the daily newsletter search marketers rely on.


See terms.


6. What metrics will you use to measure success?

Try to choose realistic metrics to measure the success of your account. 

Yes, performance metrics, such as leads and sales, are obviously important. 

But if you’re launching a new product and need to build a foundation of brand awareness, those performance metrics might not be appropriate. You might choose to focus on engagement metrics instead. 

Dig deeper: 6 tips to track and analyze PPC results

7. How does your brand stack up when compared to competitors? 

If you’re new to the market, you may need to put more trust signals (such as customer video testimonials) on your landing pages and assets. 

After all, your competitor may have already built trust. If you haven’t, you’ll need to do more in this area. 

Dig deeper: Using auction insights for better PPC competitor analysis

8. What will the post-click experience look like?

Do your landing pages (and their content) provide people with a positive, coherent experience? Or will they click through and wonder if they accidentally clicked on the wrong link?

That’s not to say your landing pages must be perfect at launch. It’s usually better to launch with a less-than-perfect landing page than not launch at all. And even your less-than-perfect landing page can provide you with valuable benchmark data. 

Still, landing pages are very important. You should circle back and improve upon them as soon as you can. 

9. Have you created a test-and-learn plan?

Your budget might not allow you to test out all the ideas you have for the initial launch. Instead of discarding those ideas, keep track of them and map them out so you can test them in the future when you have enough budget.

For example, we put our ideas into a test-and-learn spreadsheet, filling the rows with ideas and the columns with different testing opportunities. We also use the tabs to keep track of our performance results to keep everything all together.

10. What payment method will you use?

This point might seem obvious, but you’d be amazed at how often Google accounts come to a complete halt when a credit card expires, goes over the limit, or is declined for whatever reason. 

It’s always a good idea to input a backup payment method to avoid this kind of snafu, especially when the only person who can fix the card is away on vacation.  

Ask the right questions to set yourself up for success

No Google Ads account launch is ever perfect – but you can set yourself up on the right path by asking yourself these 10 questions first. 

And when you go back and audit your account weeks, months or years later, you’ll see the benefits of all the hard work you did up front. 


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


Popular Articles