universo-virtual.com

buytrendz.net

thisforall.net

benchpressgains.com

qthzb.com

mindhunter9.com

dwjqp1.com

secure-signup.net

ahaayy.com

soxtry.com

tressesindia.com

puresybian.com

krpano-chs.com

cre8workshop.com

hdkino.org

peixun021.com

qz786.com

utahperformingartscenter.org

maw-pr.com

zaaksen.com

ypxsptbfd7.com

worldqrmconference.com

shangyuwh.com

eejssdfsdfdfjsd.com

playminecraftfreeonline.com

trekvietnamtour.com

your-business-articles.com

essaywritingservice10.com

hindusamaaj.com

joggingvideo.com

wandercoups.com

onlinenewsofindia.com

worldgraphic-team.com

bnsrz.com

wormblaster.net

tongchengchuyange0004.com

internetknowing.com

breachurch.com

peachesnginburlesque.com

dataarchitectoo.com

clientfunnelformula.com

30pps.com

cherylroll.com

ks2252.com

webmanicura.com

osostore.com

softsmob.com

sofietsshotel.com

facetorch.com

nylawyerreview.com

apapromotions.com

shareparelli.com

goeaglepointe.com

thegreenmanpubphuket.com

karotorossian.com

publicsensor.com

taiwandefence.com

epcsur.com

odskc.com

inzziln.info

leaiiln.info

cq-oa.com

dqtianshun.com

southstills.com

tvtv98.com

thewellington-hotel.com

bccaipiao.com

colectoresindustrialesgs.com

shenanddcg.com

capriartfilmfestival.com

replicabreitlingsale.com

thaiamarinnewtoncorner.com

gkmcww.com

mbnkbj.com

andrewbrennandesign.com

cod54.com

luobinzhang.com

bartoysdirect.com

taquerialoscompadresdc.com

aaoodln.info

amcckln.info

drvrnln.info

dwabmln.info

fcsjoln.info

hlonxln.info

kcmeiln.info

kplrrln.info

fatcatoons.com

91guoys.com

signupforfreehosting.com

faithfirst.net

zjyc28.com

tongchengjinyeyouyue0004.com

nhuan6.com

oldgardensflowers.com

lightupthefloor.com

bahamamamas-stjohns.com

ly2818.com

905onthebay.com

fonemenu.com

notanothermovie.com

ukrainehighclassescort.com

meincmagazine.com

av-5858.com

yallerdawg.com

donkeythemovie.com

corporatehospitalitygroup.com

boboyy88.com

miteinander-lernen.com

dannayconsulting.com

officialtomsshoesoutletstore.com

forsale-amoxil-amoxicillin.net

generictadalafil-canada.net

guitarlessonseastlondon.com

lesliesrestaurants.com

mattyno9.com

nri-homeloans.com

rtgvisas-qatar.com

salbutamolventolinonline.net

sportsinjuries.info

topsedu.xyz

xmxm7.com

x332.xyz

sportstrainingblog.com

autopartspares.com

readguy.net

soniasegreto.com

bobbygdavis.com

wedsna.com

rgkntk.com

bkkmarketplace.com

zxqcwx.com

breakupprogram.com

boxcardc.com

unblockyoutubeindonesia.com

fabulousbookmark.com

beat-the.com

guatemala-sailfishing-vacations-charters.com

magie-marketing.com

kingstonliteracy.com

guitaraffinity.com

eurelookinggoodapparel.com

howtolosecheekfat.net

marioncma.org

oliviadavismusic.com

shantelcampbellrealestate.com

shopleborn13.com

topindiafree.com

v-visitors.net

qazwsxedcokmijn.com

parabis.net

terriesandelin.com

luxuryhomme.com

studyexpanse.com

ronoom.com

djjky.com

053hh.com

originbluei.com

baucishotel.com

33kkn.com

intrinsiqresearch.com

mariaescort-kiev.com

mymaguk.com

sponsored4u.com

crimsonclass.com

bataillenavale.com

searchtile.com

ze-stribrnych-struh.com

zenithalhype.com

modalpkv.com

bouisset-lafforgue.com

useupload.com

37r.net

autoankauf-muenster.com

bantinbongda.net

bilgius.com

brabustermagazine.com

indigrow.org

miicrosofts.net

mysmiletravel.com

selinasims.com

spellcubesapp.com

usa-faction.com

snn01.com

hope-kelley.com

bancodeprofissionais.com

zjccp99.com

liturgycreator.com

weedsmj.com

majorelenco.com

colcollect.com

androidnews-jp.com

hypoallergenicdogsnames.com

dailyupdatez.com

foodphotographyreviews.com

cricutcom-setup.com

chprowebdesign.com

katyrealty-kanepa.com

tasramar.com

bilgipinari.org

four-am.com

indiarepublicday.com

inquick-enbooks.com

iracmpi.com

kakaschoenen.com

lsm99flash.com

nana1255.com

ngen-niagara.com

technwzs.com

virtualonlinecasino1345.com

wallpapertop.net

nova-click.com

abeautifulcrazylife.com

diggmobile.com

denochemexicana.com

eventhalfkg.com

medcon-taiwan.com

life-himawari.com

myriamshomes.com

nightmarevue.com

allstarsru.com

bestofthebuckeyestate.com

bestofthefirststate.com

bestwireless7.com

declarationintermittent.com

findhereall.com

jingyou888.com

lsm99deal.com

lsm99galaxy.com

moozatech.com

nuagh.com

patliyo.com

philomenamagikz.net

rckouba.net

saturnunipessoallda.com

tallahasseefrolics.com

thematurehardcore.net

totalenvironment-inthatquietearth.com

velislavakaymakanova.com

vermontenergetic.com

sizam-design.com

kakakpintar.com

begorgeouslady.com

1800birks4u.com

2wheelstogo.com

6strip4you.com

bigdata-world.net

emailandco.net

gacapal.com

jharpost.com

krishnaastro.com

lsm99credit.com

mascalzonicampani.com

sitemapxml.org

thecityslums.net

topagh.com

flairnetwebdesign.com

bangkaeair.com

beneventocoupon.com

noternet.org

oqtive.com

smilebrightrx.com

decollage-etiquette.com

1millionbestdownloads.com

7658.info

bidbass.com

devlopworldtech.com

digitalmarketingrajkot.com

fluginfo.net

naqlafshk.com

passion-decouverte.com

playsirius.com

spacceleratorintl.com

stikyballs.com

top10way.com

yokidsyogurt.com

zszyhl.com

16firthcrescent.com

abogadolaboralistamd.com

apk2wap.com

aromacremeria.com

banparacard.com

bosmanraws.com

businessproviderblog.com

caltonosa.com

calvaryrevivalchurch.org

chastenedsoulwithabrokenheart.com

cheminotsgardcevennes.com

cooksspot.com

cqxzpt.com

deesywig.com

deltacartoonmaps.com

despixelsetdeshommes.com

duocoracaobrasileiro.com

fareshopbd.com

goodpainspills.com

kobisitecdn.com

makaigoods.com

mgs1454.com

piccadillyresidences.com

radiolaondafresca.com

rubendorf.com

searchengineimprov.com

sellmyhrvahome.com

shugahouseessentials.com

sonihullquad.com

subtractkilos.com

valeriekelmansky.com

vipasdigitalmarketing.com

voolivrerj.com

zeelonggroup.com

1015southrockhill.com

10x10b.com

111-online-casinos.com

191cb.com

3665arpentunitd.com

aitesonics.com

bag-shokunin.com

brightotech.com

communication-digitale-services.com

covoakland.org

dariaprimapack.com

freefortniteaccountss.com

gatebizglobal.com

global1entertainmentnews.com

greatytene.com

hiroshiwakita.com

iktodaypk.com

jahatsakong.com

meadowbrookgolfgroup.com

newsbharati.net

platinumstudiosdesign.com

slotxogamesplay.com

strikestaruk.com

trucosdefortnite.com

ufabetrune.com

weddedtowhitmore.com

12940brycecanyonunitb.com

1311dietrichoaks.com

2monarchtraceunit303.com

601legendhill.com

850elaine.com

adieusolasomade.com

andora-ke.com

bestslotxogames.com

cannagomcallen.com

endlesslyhot.com

iestpjva.com

ouqprint.com

pwmaplefest.com

qtylmr.com

rb88betting.com

buscadogues.com

1007macfm.com

born-wild.com

growthinvests.com

promocode-casino.com

proyectogalgoargentina.com

wbthompson-art.com

whitemountainwheels.com

7thavehvl.com

developmethis.com

funkydogbowties.com

travelodgegrandjunction.com

gao-town.com

globalmarketsuite.com

blogshippo.com

hdbka.com

proboards67.com

outletonline-michaelkors.com

kalkis-research.com

thuthuatit.net

buckcash.com

hollistercanada.com

docterror.com

asadart.com

vmayke.org

erwincomputers.com

dirimart.org

okkii.com

loteriasdecehegin.com

mountanalog.com

healingtaobritain.com

ttxmonitor.com

bamthemes.com

nwordpress.com

11bolabonanza.com

avgo.top

6 Google Analytics 4 alternatives that marketers are switching to - SEO
Monday, July 14, 2025
spot_img

Top 5 This Week

Related Posts

6 Google Analytics 4 alternatives that marketers are switching to

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers.

Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago.

But what GA4 alternatives are marketers genuinely switching over to?

Below, we take a look at the up-and-coming analytics platforms that are proving increasingly popular among former Google Analytics devotees.

1. Plausible

Tech engineer Mark Phillips explained why he is now using Plausible instead of GA4:

  • “I had ended my subscription to Plausible a couple of months ago for no reason other than I didn’t need stats any more.
  • “Then I started doing some work for a client this week, and was so pained by how awful GA4 is, I resubscribed.
  • “The UX of Plausible is such a delight!”

Cost: Plans start at $9

Plausible is a popular GA4 alternative because it is easy to use, complies with he EU’s General Data Protection Regulation (GDPR) and is relatively low cost. It also tracks valued basic data such as pageviews, session duration and referrer information. The disadvantage is that its functionality is quite basic.

2. Semrush

One marketer, who wished to remain anonymous, told Search Engine Land:

  • “GA4 is an unfinished product that was rushed to market.”
  • “We will likely pivot to Semrush, and use first-party data collected from customers instead of bothering with GA4.”

Cost: Prices start from $195.95 a month.

Semrush has always been a popular tool amongst marketers, but now, some are making it their go-to data analytics tool instead of Google Analytics. In addition to monitoring the performance of keyword rankings, content gaps and backlink profiles, this platform can be used to analyze your competitor’s traffic trends, keywords and more.

3. Matomo

Lee Foot, eCommerce SEO, explained why he is now using Matomo instead of GA4:

  • “We’ve subscribed to Matomo for day to day quick checks.
  • “We’re keeping GA4 for Google Ads and API stuff but that’s about it.
  • “Seems really good so far, familiar interface and have just imported all our legacy data in.”

Cost: Free if hosted on your servers.

Matomo provides real-time data, a customizable dashboard and detailed reports, making it a very good option for marketers who were fans of Universal Analytics. On this platform, users are given complete control over their data. It also has an array of privacy features for extra security.

4. Fathom

Ross Stevens, independent SEO consultant, explained why he thinks Fathom is an excellent alternative to GA4:

  • “I get the feeling that SEOs are migrating to GA4 just because it’s convenient and has Google’s name behind it. Not because it’s actually good!
  • “They’re not making the effort to spend the time to consider the alternatives and convince clients there are better options out there.
  • “Personally, I’m setting up GA4 as a backup, and using Fathom as the main analytics/reporting tool.
  • “If you’re going to use GA4 as your main tool, you’re going to need to setup a few screens in Looker Studio, but even then, there’s certain metrics still missing at the moment.”

Cost: Plans start at $14.

Fathom is proving to be a popular analytics tool because it’s easy-to-use and is privacy-focused. Unfortunately, this program doesn’t offer the more complex data that GA4 does, but the platform is a good option for marketers wanting a lightweight website analytics tool.

5. Clicky

Web developer Ian Nuttall explained why he prefers Clicky to GA4:

  • “I’ve switched to Clicky and it works just fine for me. GA4 is a joke.
  • “The way Google closes sh*t down on a whim, I’d rather move away from relying on them. Clicky is great and I can see all of my sites at a glance.
  • “I have two GSC accounts and I switched to Clicky now because GA4 sucks.
  • “But I don’t worry about Google ‘finding all my sites’ – they probably know.”

Cost: Clicky has a free option and four paid options.

We’ve seen many marketers showering Clicky with praise as a fantastic alternative to GA4. People that have switched over so far seem to huge fans of how easy the real-time platform is to use, as well as features such as heat mapping, backlink analysis and mobile compatibility.

6. Simple Analytics

Alex Bass, data scientist at Dynata, explained why he switched from GA4 to Simple Analytics:

  • “Google Analytics has changed and become more complicated to the dismay of many people (now called Google Analytics 4).
  • “Recently, there have been government bans over privacy concerns from Google Analytics. I am not extremely knowledgeable about all things data privacy, but really just wanted another analytics platform that was simple and delivered what I needed to track traffic ethically on this website you are on now.
  • “Simple Analytics was easy to set up and delivers exactly what I wanted to see in a clean dashboard that worked out of the box.
  • There are options to customize specific goals or events of special interest. Also, they have the option of sending a weekly email summary of visiting stats.”

Cost: Prices start from $11 a month.

Simple Analytics describes itself as a “privacy first Google Analytics alternative,” making it a popular choice for marketers within the EU. More than 600 businesses and organizations, including Michelin, Hyundai and the British government, are all customers. It’s a popular choice for marketers who want access to audience data but also want to protect the privacy of their website users.

Why we care. If you’re struggling to get to grips with GA4, then you may be thinking of alternative platforms to use instead. There are many options available – but how do you know which one to pick? By reading the opinions of your peers who have already tried and tested GA4 alternatives of course.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


Popular Articles