Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and life would ultimately be judged by performance measurement.
In April of 2005, Google acquired analytics software company Urchin and rebranded as Google Analytics. Over the past fifteen years, Google has continually poured resources into making sure its analytics capabilities kept pace with the exponential growth and sophistication of digitalmarketing and ecommerce.
Google’s newest version of Analytics (GA-4) is here. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business. In this whitepaper, MoreVisibility will walk through what GA-4 is and how to prepare.
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