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Monday, September 25, 2023

R.I.P. UA – Search Engine Land property has stopped processing data

It’s a sad day at Search Engine Land. We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning.

What it looks like. Here’s a screenshot of what we’re seeing today:

This Property Has Stopped Processing DataThis Property Has Stopped Processing Data

Why we care. No more procrastination. Onward to GA4. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide.

Jan. 1, 2017 – Sept. 7, 2023. That’s how long this UA property had been collecting analytics data.

We knew this was coming, just not when. Google sent out a huge batch of notifications that many UA properties had stopped processing data last month.

68 days. We were expecting our properties to stop collecting data on July 1, but it ended up taking 68 days past this date. At least I finally have my answer as to how long “soon” is in Google’s world. More than two months.

If your UA property hasn’t already stopped processing data, the end may be coming soon. The UA property for our sibling site MarTech also stopped processing data as of this morning.

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