SearchCap: Google Maps test, EU copyright reform & image SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Two weeks until SMX Advanced. Lock in your ticket now!
  May 29, 2018 by Search Engine Land

  Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend SMX® Advanced for authoritative sessions, inspirational keynotes, vendor demos, intensive workshops and peer-to-peer networking sure to satisfy your SEO and SEM cravings. Don’t wait to register! The conference is just two weeks away, and we have fewer than 50 tickets […]

• EU’s disruptive ‘copyright reform’ moves closer to passage
  May 29, 2018 by Greg Sterling

  Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.

• It’s alive! Image SEO is back from the dead
  May 29, 2018 by Anthony Muller

  In the wake of Google’s removal of the ‘view image’ button, contributor Anthony Muller polled top news and entertainment sites to share their Google image traffic data. The results? Overwhelmingly positive — image search is back.

• S.P.L. Sørensen Google doodle doubles as a quiz for pH levels of food, soap & batteries
  May 29, 2018 by Amy Gesenhues

  The Danish chemist is known for the pH scale he invented to measure acidity and alkalinity levels.

• Google Maps is testing interface with categories of local search suggestions
  May 29, 2018 by Barry Schwartz

  New Google Maps interface on Android shows category selections based on where you’re viewing the map.

• 5 PPC mistakes you’re probably making in your campaigns
  May 29, 2018 by Sponsored Content: Outbrain

  Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions. […]

• Google My Business Q&A: What you may be missing
  May 28, 2018 by Sherry Bonelli

  Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.

• Ask the #SMXperts: Going All-In On AMP
  May 25, 2018 by Debra Mastaler

  If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Ask the #SMXperts: Going All-In On AMP
• It’s time for local business to take voice search seriously
• The status of Google’s presence in Google Shopping Auctions
• Search is more than Google: Mastering vertical search optimization
• Google holds an AMA-style meeting with dozens of publishers on GDPR
• 5 PPC mistakes you’re probably making in your campaigns
• Despite recent events, people still positive about internet’s impact on society
• Google is testing ads in its app Feed

Search News From Around The Web:

• Advertising on Wikipedia: Will it ever exist? Can you hack your way into it?, cognitiveseo.com
• Find the ideal audience with In-market Audiences, Bing Ads Blog
• Google Cache 404s After Move To Mobile-First Index, Search Engine Roundtable
• How to Find And Steal Google Featured Snippets, Hallam Internet
• News Then, News Now: Journalism in a Digital Age – Richard Gingras, Medium
• Page Speed Guide, Stone Temple
• SEO for Extensive Websites, SISTRIX
• The Top 25 Most Influential PPC Experts of 2018, PPC Hero
• Tips for Managing PPC Campaigns for Franchise Companies, PPC Hero
• Tracking Your Link Prospecting Using Lists in Link Explorer, Moz