SearchCap: Google's 20th birthday, Image Search update & event markup reports

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• New Google Image Search desktop design is now rolling out
  Sep 27, 2018 by Barry Schwartz

  In addition, Google has added Creator and Credit metadata support to image search.

• Google adds event markup to rich results status report in Google Search Console
  Sep 27, 2018 by Barry Schwartz

  Google has begun sending notices to those with bad event markup on their site that they need to make fixes.

• Google celebrates its 20th birthday: A look back on 2 decades
  Sep 27, 2018 by Chris Sherman

  In true “googley” fashion, the search giant commemorates its anniversary with a doodle highlighting key events of the past 20 years.

• Mobile-first indexing: Will it change your rankings on desktop?
  Sep 27, 2018 by Janet Driscoll Miller

  Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Mobile FM radio ads shown to drive incremental store traffic
  Sep 27, 2018 by Robin Kurzer

  Dial Report’s new data shows a demonstrable lift for businesses on days that their radio spots run.

• Mobile-first indexing: Will it change your rankings on desktop?
  Sep 27, 2018 by Janet Driscoll Miller

  Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results.

• Your AI does not need tickets to the big game
  Sep 27, 2018 by Rex Briggs

  Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving marketplace.

• Connect with the best and brightest marketers at SMX East
  Sep 27, 2018 by Marketing Land

  You are part of an exclusive community — a community of passionate, creative, driven search marketers eager to learn the latest tactics to boost conversions, drive sales, and increase awareness. SMX® East is your chance to connect with others like you. Share tips, talk shop, and forge new friendships at our exclusive networking events happening […]

• Snapchat launches multiple e-commerce ad options in time for holiday shopping
  Sep 27, 2018 by Amy Gesenhues

  Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads.

• IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
  Sep 27, 2018 by Robin Kurzer

  While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching up.

• Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens
  Sep 26, 2018 by Barry Levine

  Separately, the two marketing intelligence companies are choosing to make available valuable information from their platforms.

• How to integrate online and offline for the best overall result
  Sep 26, 2018 by Grace Kaye

  Remember the days when the “dinosaurs” of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV.

• Twitter looks to crowdsource content policies
  Sep 26, 2018 by Amy Gesenhues

  The app launched a user survey to gather feedback on dehumanizing language, but will it help deliver a safer platform for marketers?

Search News From Around The Web:

• 5 ways to use Google Maps on Apple CarPlay, Google Blog
• Google Extends Titles In Snippets From 55 to 67.5 Characters, Search Engine Roundtable
• Did Someone Steal Your Content? Here’s What to Do, SuccessWorks
• Google Maps VP Jen Fitzpatrick on 20 years at Google, Fast Company
• Google Search Console Page Filter Throwing Off Accuracy Of Numbers?, Search Engine Roundtable
• Inside Google’s original garage, 1998-style, Google Blog
• SEO Campaign Guide (2018): A Visual Walkthrough, Raven Blog
• Stitching your trip plans together across Google, Google Blog
• Throwbacks and thank yous on our 20th birthday, Google Blog