Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name
In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog comments with links spam? In short, most of the time, commenting and leaving links to your site or resources is not directly spam but like anything, it can be abused. Matt offers some tips on how to make […]
- European Publishers File New Antitrust Complaints Over Google News & Images
European newspapers, magazines and photographers are not happy with Google and how their content and images are shown in the Google search results. IDG News reports Google was slapped with a new antitrust complaint over Google Images. EMMA wrote that newspapers and magazines are “extremely concerned by the Commission’s on-going assessment of the new set […]
- Google Updates AdWords Opportunities Tab With New Opportunity Types
The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your competitors. Google also makes suggestions for breaking out ad groups to show more relevant […]
- Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season. Jean-Michel Boujon, BookRenter’s Marketing Director, discussed some of the paid search challenges his company faced this […]
- Yahoo’s Most Recent Homepage Updates Roll Out In Select European Countries & South Africa
Launched last February in the US, Yahoo has rolled out its new homepage in Germany, France, Italy, Spain, the UK, Ireland and South Africa. According to the announcement posted on Yahoo’s UK blog, the new homepage will display consistently across desktop, mobile and tablet devices. Yahoo says the new homepage is both “functional and intuitive” […]
- New AdWords Editor Version 10.3 Now Available
Google released the latest version of AdWords Editor yesterday to all AdWords users. Here is an overview of what is new in version 10.3. Sitelinks: The new version supports enhanced sitelinks, allowing you to add two lines of text, and a new Sitelink Import Setting (see below) offers the opportunity to import sitelinks with the […]
- October Search Market Share: Bing Continues To Grow At Yahoo’s Expense
Preliminary October search market share data from comScore are being exposed by financial analysts. We’ll have to wait for the official numbers either later today or tomorrow. However, it appears there is little change from last month: Google is flat, Bing gained a fraction of a point and Yahoo lost two-tenths of a percent. More […]
- Google Offering Online Site Reviews This Monday, November 18th
Google’s John Mueller announced that on this Monday’s Google office-hours, Google will be offering “short website reviews” for webmasters who are looking for advice. To participate, you must add your website to this Google Moderator page. Then, if Google has time and wants to review your site, Google will review it live, this Monday, November […]
- 3 Ways B2B Search Marketers Can Stand Out With Rich Ad Formats
We all know B2B customers differ from regular consumers for a variety of reasons. Their purchase cycle is longer, as they have to consult more options before pulling the trigger on signing a contract for a solution or purchasing a product. There is also more risk involved when a B2B client finally makes a purchase, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Expands Mobile Ad Targeting To Device, OS Version, WiFi
- Yahoo Is About To Do A Garage Sale For 100+ Unused Domains
- Google’s Moto G Smartphone Carries Radically Low Price: $179
- Get To Know: The Campbell Soup Company’s Director Of Global Digital Marketing & Social Media
- 4 Things You Deserve To Know About Your Programmatic Marketing
- Backlash Over Google+ Integration Into YouTube Comments Continues To Grow
Search News From Around The Web:
Industry
- Google denies its search bar caused Singapore websites breach, ZDNet
- Google gives first testimony before Congress since Snowden leaks, Reuters
- Google Hires Senior P&G to Lead Brand Advertising Efforts, Ad Age
- Google Is Now Bigger Than Both The Magazine And Newspaper Industries, Business Insider
- Google’s Heart Warming Commercial Reunited Friends After Partition Of India, Search Engine Roundtable
- Rae Hoffman: Finding The Blessing In The Unthinkable, Good Life Project
- Up Close & Personal with the Women in SEO – Part II, Powered by Search
- Yandex.Store To Be Pre-Installed On Jolla Smartphones, thenextweb.com
Link Building
Searching
- Google Easter Egg: When Am I From Doctor Who, Search Engine Roundtable
SEO
- How to Spot Low Quality SEO Providers, Bing Webmaster Blog
- In-House vs. Outsourced Pay-Per-Click Management, Search Engine People
- Local SEO: tips on improving your visibility, Econsultancy
- Migrating from Shared to Dedicated Hosting, State of Digital
- Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized, Search Engine Watch
- Stop trying to please Google with SEO and start properly hyper targeting your audience, The Next Web
- Top 20 Local Search Ranking Factors: An Illustrated Guide, moz.com
- Why Google’s Hummingbird Algorithm Isn’t for the Birds, Search Engine Watch
SEM / Paid Search
- Google Maps Business Photos Ads, Search Engine Roundtable
- How Do I Preview My Google AdWords Ad Extensions, Search Engine Roundtable
- How to Implement a Tiered PPC Bidding Strategy, Search Engine Watch
- What is paid search (PPC) and why do you need it?, Econsultancy
Search Marketing
- The Art of Fringe Boot Shopping and Search Engine Conversions, internetmarketingninjas.com
- Paid Search: The Best Native-Ad Format Ever, MediaPost
