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Monday, April 15, 2024

Some advertisers are unable to access Google Ads

Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and then a red notice may pop up that reads, “Something went wrong. Reload Google Ads to continue.”

What it looks like. Here is a screenshot of the error that I see when I try to login to Google Ads:

The issue seems to have started at about 1:15 pm ET and Google confirmed the issue at 2:35pm ET.

Confirmed. Ginny Marvin from Google has confirmed the issue posting on X saying, “We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are unable to access Google Ads. Please see the dashboard for updates.”

Google posted this on the dashboard:

This is also impacting Search Ads 360.

Resolved for some users. At 3:50pm ET, Google has restored the Google Ads console. Ginny Marvin posted an update saying, “Update: Google Ads service has already been restored for some users, and we expect a resolution for all users in the near future. Please note this time frame is an estimate and may change. The affected users are unable to access Google Ads.”

I can confirm that I can personally load the Google Ads console without delays.

Fully restored. The issue was fully restored at 7pm ET, Google wrote, “The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.”

Why we care. If you are trying to make changes to your Google Ads accounts, you may be out of lock. Google is currently working on a fix but there is no ETA for when the fix will roll out. Maybe go take a break for a bit and check back later.


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