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Global News

Demystifying Facebook's "People Are Talking About This" Metric

Earlier this week Facebook announced features and functionality that were mainly geared toward pages and ads. One of the newest metrics released is the “people...

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Gadgets

4 critical touch points to reach consumers and deliver an effective ad campaign

Marketers and advertisers understand the importance of reaching consumers wherever they are— sometimes even before consumers get there themselves. Preemptive planning, tracking preferences and...

Receipes

Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks

Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such...

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Fitness

How To Improve Organic Search Results With A Simple Site Audit

Having a search engine friendly website, a site with no barriers to the search engines is critical to success within “organic” search engine results. Here...

Microsoft adds simple default browser change option after receiving criticism

Microsoft has reversed the Windows 11 changes that made switching default browsers more difficult. Now, users who prefer Chrome, Firefox or other browsers can...

Apple iOS 9 Deep Linking Promises Improved App Discoverability Even For Apps Not Installed

At Apple’s WWDC even on Monday, Apple announced many search related features but also touched on the new and improved iOS 9 method for...

The Search Engine We REALLY Want To See Google (or Microsoft) Build

When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their...

In The Trenches: New Column From Search Engine Land

Our newest Search Engine Land column, In The Trenches, launches today. In The Trenches is a weekly spotlight of tips, tricks,...

Gaming

Part Two: If Google Was A Guy (Video)

Earlier this year, we covered two videos portraying what it would be like if Google, the search engine, was an actual real living being. Now,...

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