Google explains the “core” algorithm
In 2016, Google’s Andrey Lipattsev explained the “core” algorithm.
This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant.
Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to worry about it because it’s been tested, works the way it should, and won’t require many changes in the future. As Lipattsev explained:
So now when you hear about the latest Google core updates, hopefully you better understand what Google’s core algorithm means.
Read all about it in: Google Explains What It Means To Be Part Of The “Core” Algorithm
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Google Improves Weather Search Results On Android In Time For Winter Storm Jonas
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Right To Be Forgotten: Google Tells Europe It Won’t Scrub Google.com
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Expedia & Google: No Comment From Both About Possible Expedia Penalty
2014: Expedia appeared to have been hit by a Google penalty related to unnatural links.
Marin: 40% Of Google PLA Clicks To Come From Smartphones By Dec 2014
2014: Marin expected retailers to allocate roughly a third of their PPC budgets to PLAs.
Pinterest Adds Vegetarian, Vegan, Gluten-Free & Paleo Filters For Recipe Related Searches
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Google’s Martin Luther King, Jr. Logo
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Google Turns To Page: The Day Two Narrative
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Google Sets Sights On Content Farms In 2011
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Google Says Search Quality Improved With New Spam Detection
2011: A redesigned document-level classifier made it harder for on-page spam to impact Google’s search index.
First Google Toolbar PageRank Update Of 2011
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AdWords Preview Tool Gets Mobile-Focused Facelift
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Small Google Navigation Element Changes
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Google’s Sergey Brin Writes About His Relief Mission Visit To Haiti
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A Quick January 2009 SEO Update
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Project Palimpsest: Google To Host Open-Source Science Data
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Yahoo Planning Big Job Cuts?
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Yahoo Tests Delicious Integration In Search Results
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Google-DoubleClick Drama Moves To European Stage
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From Search Marketing Expo (SMX)
- How AI can automate SEO tasks at scale
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2020: Get ready for an even stronger Google in 2020 by Adam Dorfman
- 2016: Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency by Janet Driscoll Miller
- 2016: Not Another Post About The Future Of SEO In 2016 by Patrick Stox
- 2015: The Secret To AdWords Success, Told By A Former Googler by Frederick Vallaeys
- 2014: Will Link Building Soon Be A Thing Of The Past? by Casie Gillette
- 2013: Google Patents The Mobile Search Blend
- 2013: How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking by Myles Anderson
- 2013: 5 Whopping Lies That Keep SEO At Status Quo by Ian Lurie
- 2013: The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration by Vanessa Fox
- 2011: Findability, SEO, And The Searcher Experience by Shari Thurow
- 2011: A Day In The Life Of A Paid Search Marketer by Josh Dreller
- 2011: Are You Minivan Racing? by Evan LaPointe
- 2010: A Brief History Of Paid Search Advertising by Josh Dreller
- 2010: How To Get Customers And Keep Them Coming Back by Debra Northart
- 2010: In The SEO Game, It’s All About Strategies And Systems by Stephan Spencer
- 2010: Why Facebook PPC Is Crucial For Branding & How To Sell Your Boss by Marty Weintraub
- 2010: Things To Consider Before Starting Your Next Conversion Rate Optimization Project by Khalid Saleh
- 2010: PageRank Sculpting Leaves NoFollowed Tags Behind by Scott Smigler
- 2009: Finding The Optimal Cost-Per-Lead by Patricia Hursh
- 2008: Welcome To The Local Search Jungle by Stephanie Hobbs
< January 20 | Search Marketing History | January 22 >
